Our Core Competence

As branded goods supplier we see Marketing as our core competence. Two teams dedicated to Partner Brands and our own Brands with international experience and full Marketing expertise have a state-of-the-art way of working with a broad agency network, from which our Brand Partner do benefit.

Managing a versatile brand portfolio, from local heroes to global players, from traditional category champions to promising start-ups, keeps us agile. With passion we develop tailormade concepts for the customer journey from launch strategy to POS activation.

 

 

Partner brands

Our Partner Brand team adapts international Concepts for our local consumers and develops a tailormade Marketing Mix for all relevant channels.

Full-scale
Subsiduary

Distribution is not enough. Our Business Teams, consisting of Marketing, Sales and Supply Chain Management provides a perfect platform to manage the value chain from trade to consumer. Every step will be aligned with the brand strategy and brand positioning.

Own brands

Our leading brands Inzersdorfer, Knabber Nossi, Maresi and Shan’shi are Category Champions and available in every Austrian household. We do not own factories, but lots of ideas for products and brands. Innovation is one of our core competencies. Snack sausages, Coffee Milk and RTD Ice Coffee in paper cups are inventions of Maresi for the Austrian market. We continue to invest in our brands and manage 360 marketing campaigns for a perfect consumer approach.

Maresi International

Based in Austria - at home in CEE. With our locations in Austria, the Czech Republic, Hungary, Romania and Slovakia, we reach over 50 million consumers. Through our international distribution partners, we supply Europe and the world.